How do you start a new pattern of behavior? Sarah Watters wants you to build a snowball. Sarah is a Senior Consultant and Behavioral Scientist at Wellth, a health tech company focused on driving healthy behaviors among complex, chronically ill, individuals.

Since joining Wellth in 2021, Sarah has designed foundational behavioral science strategies and frameworks that have resulted in significant reductions in avoidable inpatient care and high cost utilization among Wellth members. She received her MSc and PhD from the London School of Economics, where her research focused on how individuals make trade-offs in health-related treatment decisions when it comes to quality and duration through a behavioral science lens.

In this episode, Erik interviews top researchers on the topic of social trust and coordination live from the 2022 Norms and Behavioral Change Conference (NoBeC) at the University of Pennsylvania. 

Erik interviews two speakers from the conference about their research on social trust and coordination: 

• Salma Mousa - Assistant Professor of Political Science at Yale University studying migration, conflict, and social cohesion. Interview begins at the 1:30 mark of the episode.
• Rachel Kranton -  James B. Duke Professor of Economics at Duke University studying how institutions and social settings affect economic outcomes. Interview begins at the 20:20 mark of the episode.

This episode is brought to you in partnership with the Norms and Behavioral Change Conference (NoBeC) organized by the University of Pennsylvania’s Center for Social Norms and Behavioral Dynamics.