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Action Design Radio

Action Design Radio explores a variety of topics through the lens of behavioral science and psychology. Hosts Erik Johnson and Zarak Khan interview experts and practitioners to learn about cutting edge behavioral research, and how to practically apply it to fields like public policy and consumer products. The podcast is supported by the Action Design Network, a 501(c)3 non-profit organization founded in 2012 to promote the use of behavioral economics and psychology with over 10,000 members across the US and Canada.
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Now displaying: January, 2022
Jan 13, 2022

Happy 2022, Action Designers! In our first episode of the year, Zarak and Erik are joined by Namika Sagara to discuss her journey from academia to behavioral science practitioner, and how she applies BeSci to the field of consumer and market research.

 

Namika has a Ph.D. in Consumer Behavior and Judgment and Decision Making, founded the Behavioral Science Center for Ipsos in North America, and is currently the Chief Behavioral Officer for Syntoniq Inc., a behavioral insights consultancy and research firm. She is a prolific speaker and writer, including a chapter on Consumer and Market Research for the book “Building Behavioral Science in an Organization,” which was edited by Laurel Newman and our very own Zarak Khan, and published by Action Design Press with support from the University of Pennsylvania’s Master of Behavioral and Decision Sciences program.

 

Dive into this first episode of 2022 to hear Namika’s expertise on topics like focusing on how consumers actually think and behave in the real world, as well as the struggles and techniques to simulate real-life behavior in a market research and development environment. She also has tips for aspiring BeSci practitioners on the importance of support from organizational leadership.

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