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Action Design Radio

Action Design Radio explores a variety of topics through the lens of behavioral science and psychology. Hosts Erik Johnson and Zarak Khan interview experts and practitioners to learn about cutting edge behavioral research, and how to practically apply it to fields like public policy and consumer products. The podcast is supported by the Action Design Network, a 501(c)3 non-profit organization founded in 2012 to promote the use of behavioral economics and psychology with over 10,000 members across the US and Canada.
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Now displaying: June, 2021
Jun 17, 2021

It is our pleasure to welcome back Linnea Gandhi to the podcast! Linnea manages the boutique consulting firm BehavioralSight; develops and teaches applied behavioral science courses at the University of Chicago’s Booth School of Business; is pursuing her Ph.D. at the Wharton School of the University of Pennsylvania; and lately has been keeping busy with helping to edit and organize the newly published book, “Noise: A Flaw in Human Judgment,” written by renowned behavioral economists Daniel Kahneman, Olivier Sibony, and Cass Sunstein. She also loves her puppies, and your puppies too.

 

In today’s episode, Erik and Zarak explore with Linnea the differences between bias and noise, as well as the difficulty in designing behavioral interventions that are easy, relatable, and impactful. A lack of psychological safety in corporate culture makes it difficult to even find error and failure in companies, let alone try to improve them. The reason is because professionals (and people in general) are programmed to provide solutions. We’re rewarded for fixing things, or making them better – not so much for pointing out glaring errors that no one has noticed if we don’t have a ready-made answer for how to solve them.

 

How to address this gap, you ask? Well, you might start with a “noise audit.” Tune in and find out how to get started! Or sign up for her new online class on the subject at https://www.behavioralsight.com/online-learning.

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