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Action Design Radio

Action Design Radio explores a variety of topics through the lens of behavioral science and psychology. Hosts Erik Johnson and Zarak Khan interview experts and practitioners to learn about cutting edge behavioral research, and how to practically apply it to fields like public policy and consumer products. The podcast is supported by the Action Design Network, a 501(c)3 non-profit organization founded in 2012 to promote the use of behavioral economics and psychology with over 10,000 members across the US and Canada.
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Now displaying: December, 2018
Dec 17, 2018

Elizabeth Kim is an Applied Behavioral Scientist at the e-commerce company Jet.com, where she designs and conducts experiments to make better products for users. She is also founder of the Duke Behavioral Science Group, a community of Duke University students and faculty dedicated to applying behavioral science to policies, products, and businesses for social good.

Our hosts Zarak and Erik chat with Elizabeth about her BeSci origin story, including how a meaningful conversation with Dan Ariely led to a partnership where they tested the behavioral effects of just that: having meaningful conversations. They discuss the importance of acting on your curiosity, being versatile, and taking the initiative in a world where there’s currently more interest in behavioral science than there are jobs specifically made for BeSci experts.

Elizabeth offers inspiration and advice to individuals – from students to experienced professionals – who want to integrate behavioral science into what they do but are unsure where to start. Examples are discussed and tips are shared about how to take action and build something even when the factors aren’t in place for a formal BeSci intervention.

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