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Action Design Radio

Action Design Radio explores a variety of topics through the lens of behavioral science and psychology. Hosts Erik Johnson and Zarak Khan interview experts and practitioners to learn about cutting edge behavioral research, and how to practically apply it to fields like public policy and consumer products. The podcast is supported by the Action Design Network, a 501(c)3 non-profit organization founded in 2012 to promote the use of behavioral economics and psychology with over 10,000 members across the US and Canada.
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Now displaying: Category: Science and Business
Feb 24, 2022
Episode Description: Today's guest is Kristen Berman, co-founder of Duke University's Common Cents Lab, as well as co-founder (with Dan Ariely) of Irrational Labs. Kristen was on the founding team for the behavioral economics group at Google and has spoken at Facebook, Fidelity, Equifax, Stanford, and many more. Erik and Zarak chat with Kristen about her philosophy of incorporating behavioral science into the Product Manager's domain, creating what she dubs the Behavioral Product Manager. Kristen outlines how behavioral science gives us the missing pieces of the Product Manager's toolkit. 
 
 
Producer’s Note: This interview with our guest Kristen Berman and our hosts Zarak Kahn and Erik Johnson originally took place in 2018. In 2021, Kristen wrote a chapter for the book “Building Behavioral Science in an Organization,” which was edited by Zarak Khan and Laurel Newman, and published through Action Design Press with assistance from U Penn’s Master of Behavioral and Decision Sciences program. Kristen’s chapter in that book centers around the same topic as this interview: How behavioral science could and should be applied to Product Management. With the book release last year, we felt it was a great opportunity to reprise this fascinating interview, and generate some further discussion about this topic.
Dec 19, 2019

Rory Sutherland is the Vice Chairman of Ogilvy UK, an advertising and marketing agency where he co-founded the behavioral science practice. He is a TED Global speaker and writes regular columns for The Spectator and The Behavioral Scientist. His latest book, "Alchemy: The Surprising Power of Ideas That Don't Make Sense," was published earlier this year.

 

Rory joins our hosts Erik and Zarak for a special two-part episode to share his unique perspective and expertise in identifying unseen opportunities in consumer behavior. Part Two topics include the power of reference points, whether we should be using more humor to prevent crime, and examples of when the opposite of a good idea... is another good idea.

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