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Action Design Radio

Action Design Radio explores a variety of topics through the lens of behavioral science and psychology. Hosts Erik Johnson and Zarak Khan interview experts and practitioners to learn about cutting edge behavioral research, and how to practically apply it to fields like public policy and consumer products. The podcast is supported by the Action Design Network, a 501(c)3 non-profit organization founded in 2012 to promote the use of behavioral economics and psychology with over 10,000 members across the US and Canada.
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Now displaying: May, 2021
May 19, 2021

Jon Levy is a behavioral scientist best known for his work in influence, human connection, and decision making. He specializes in applying the latest research to transform the way companies (from Fortune 500 brands to startups) approach marketing, sales, consumer engagement, and culture.

 

Jon joins Zarak and Erik to discuss his most recent book published just last week, “You’re Invited: The Art and Science of Cultivating Influence.” In their interview they cover the origins of The Influencers Dinner, a secret dining experience Jon founded over a decade ago that brings together industry leaders from Nobel laureates, Olympians, celebrities, executives, and overall “interesting people.” Jon was able to apply his understanding of the mechanics of human behavior (such as how people hate networking, but love making friends) to cultivate experiences rooted in emotional concepts like generosity and novelty. The results are events that are more remarkable and meaningful to those involved.

 

Other topics include the contagiousness of the behaviors of people we surround ourselves with, the connection between social integration and long life, and how to harness the IKEA effect to create a sense of belonging for people without spending big bucks. 

May 6, 2021

As applied behavior science has become more widespread, a need has emerged for guidance on how to build and integrate behavioral science functions within an organization. To help fill this need, our very own Zarak Khan – along with psychology professor turned applied behavioral scientist Laurel Newman – edited a book that was published in March that draws on the collective wisdom of applied behavioral scientists with cross-industry experience.

Download a free copy of “Building Behavioral Science in an Organization” at http://www.action-design.org/buildingbehavioralscienceorgs. Or you can purchase a Kindle or paperback copy on Amazon, at cost.

In today’s episode, Laurel Newman joins Erik and Zarak to discuss the applications of behavioral science to HR. While there’s usually an organizational focus on leadership, Laurel makes the case for more focus on role clarity and role fit. She says that there’s often an opportunity to focus more on putting employees in positions where they feel like there’s a great match between what they’re good at and what the role means for them. Research shows that companies with more intrinsically motivated employees also have happier customers; so employee satisfaction and wellbeing directly benefit a company’s bottom line. Laurel recommends that HR departments – and organizations in general – ask more questions such as:

  • When we teach people information, how do we make it relevant and useful enough for them to have the necessary impact and result in the desired behavior change?
  • How can we avoid silos, and be more honest about investigating and identifying problems?
  • Are we focusing on behavior (dependent variable), or just assuming that the independent variable (such as training) will have the desired impact?
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