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Action Design Radio

Action Design Radio explores a variety of topics through the lens of behavioral science and psychology. Hosts Erik Johnson and Zarak Khan interview experts and practitioners to learn about cutting edge behavioral research, and how to practically apply it to fields like public policy and consumer products. The podcast is supported by the Action Design Network, a 501(c)3 non-profit organization founded in 2012 to promote the use of behavioral economics and psychology with over 10,000 members across the US and Canada.
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Now displaying: January, 2020
Jan 16, 2020

Happy New Year! In the first installment of Action Design Radio in 2020, our hosts Zarak and Erik are joined by behavior designer David Ngo. After studying under B.J. Fogg at Stanford, David founded his own behavior design firm – Behavior Delta: www.behaviordelta.com.

 

In today’s episode, David and our hosts discuss the psychological power of expectation, the “Swarm of B's” technique, and how to apply the Fogg model of behavior to creating new habits and healthy, lasting behavior change. There are many, many different methods of achieving the same goal. David says it’s important to keep in mind – especially this time of year when New Year’s Resolutions abound – that if the first attempt (experiment) doesn’t work out, don’t be discouraged; in fact, don’t even be surprised. It’s just a matter of finding a methodology that makes sense for you. 

 

Check out these links for more information on the Swarm of B's Behavior Design Method, as well as B.J. Fogg’s new book, “Tiny Habits: The Small Changes That Change Everything.”

https://lifehacker.com/use-the-swarm-of-bs-technique-to-successfully-form-new-1840617907

tinyhabits.com

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