Rory Sutherland is the Vice Chairman of Ogilvy UK, an advertising and marketing agency where he co-founded the behavioral science practice. He is a TED Global speaker and writes regular columns for The Spectator and The Behavioral Scientist. His latest book, "Alchemy: The Surprising Power of Ideas That Don't Make Sense," was published earlier this year.
Rory joins our hosts Erik and Zarak for a special two-part episode to share his unique perspective and expertise in identifying unseen opportunities in consumer behavior. Part Two topics include the power of reference points, whether we should be using more humor to prevent crime, and examples of when the opposite of a good idea... is another good idea.
Ho-Ho-Ho! It's a surprise holiday-themed mini episode of Action Design Radio! (Stocking stuffer sized, if you will -- we will.)
Erik and Zarak are joined by Jacob Mohrmann for some timely advice this holiday season on how to shop for gifts that are sure to go over well with your loved ones. Jacob is the Research and Insights Manager on the behavioral science team at Maritz, a company that specializes in employee experience solutions, incentive travel, customer loyalty and reward programs. Their history with gift giving goes back to the 1920's, when they created the tradition of giving people a gold watch at retirement.